A Word For Our Sponsors

Watching the baseball playoffs, I have been treated to the Chevy commercial with Bob Seeger, no, uh, Bruce, uh, no, uh that Little Pink Houses dude singing over a montage of Americana, including, I think, Mt Rushmore, various construction sites, the great plains etc. I get a few seconds of it before I change the channel or put the tv on mute.

If I was in the mood for a truck, or any auto product, I would skip Chevy just for making this commercial.

This seems to be a popular opinion. From post:

"Q: I can't believe John Mellencamp wasn't listed as one of your "25 people to watch in AL playoffs." He needs to go into the witness protection program because I am ready to snap and go OJ on him and everyone at Chevy for ruining another postseason. TiVo and all the DVR makers need to get involved and find a way to block this commercial from broadcasting on TVs.

--Silvio, NYC

SG: Lord knows the "This is ourrrrrrrrrr country" joke has been beaten to death ... but don't you find it fascinating that an ad campaign has annoyed America to the degree that one of my readers just threatened to "go OJ" on the star of the commercial? Isn't the point of an ad campaign to build up confidence in your product and get people to like it? Since these particular ads confuse and enrage viewers, I'm going out on a limb and saying there's a problem here. If Chevy was smart, right near the end of the commercial, they'd have a new Chevy run over Mellencamp as he's singing, followed by the slogan, "CHEVY: WE'LL BE THE FIRST TO ADMIT WE SCREWED UP.""