Dis-aggregation.
Read an article in Vanity Fair last night about Arthur Sulzberger, the publisher of the NY Times, by Mark Bowden. It was very interesting.
The article talks about how Sulzberger has not been able to make the Times financially successful in the internet world.
Former editor Max Frankel had some ideas about the future role of newspapers, "“The second idea was much more important, and came a little later,” Frankel says. “I wrote that one big coming threat posed by the computer was disaggregation: the Internet disaggregates the hunt for information. The need for information would survive the advent of the digital era, but the package offered by The New York Times might not. So how do you protect the package? What was so great about The New York Times was not that we offered the best coverage in any particular field but that we were very good in so many. It was the totality of the newspaper that was a marvel, not any of its particulars. The Web threatened to break that up. One way to weather this, which I suggested, was that we needed to pick the fields in which to be pre-eminent. If you want to have the best sports package, then start hiring the staff and make yourself the best go-to place for sports information. If it is business, or politics—whatever—pick one and make yourself the best, or make a strategic alliance.” This is the approach taken by ESPN.com, by Bloomberg.com, IMDB.com, Weather.com, and a multitude of others. Any one of dozens of sites specializing in, say, politics or the arts could have been taken over and built up around the Times’s expert staff."
I hadn't thought of that. Why should you get movie reviews from the same place you get sports stories?
