What is wrong with the NY Times?

Thumbing through the mag online this weekend I ran across this headline:

The Self-Storage Self
By JON MOOALLEM
What is it about Americans that makes us store elsewhere all that stuff we accumulate?

Why does the MSM always stucture articles like this -
Who is this 'us'? I don't store shit. Most people don't actually.
Why the emphasis on Americans? People in other countries never store anything?
6 pages on people using storage units?
Why isn't the fact that they don't have space for their shit
an adequate answer? Or the fact that some people are hoarders?

Looking for generalizations/trends is a lazy way of giving some
potentially interesting reporting more *depth*. It's fun to psychologize
though and I'd bet this sort of thing is a big hit with the editors.